Bollywood low-pitched Dilwale Dulhania Le Jayenge runs for fifteen years

Rhys Blakely, Mumbai & , : {}

The vanishing adverts for Dilwale Dulhania Le Jayenge, arguably Indias prime Bollywood musical, petition audiences to come tumble in love all over again. At one Mumbai motion picture they have being you do usually that each day, for the past fifteen years.

DDLJ, as it is well known by afficionados (the pretension equates to the dauntless encourage get the bride), has been using invariably at the Maratha Mandir motion picture for some-more than 750 weeks. In the nation with the worlds majority inclusive movie industry that is the longest melodramatic recover nonetheless achieved.

It has crushed the prior jot down hold by the classical curry horse opera Sholay, that ran for a small five years. Titanic, until not long ago the highestgrossing Hollywood film, was in American theatres for usually ten months.

It is simply the most appropriate movie ever made, pronounced Salman Kureshi, 20, a grocer who has seen the movie at slightest 40 times. It has the most appropriate songs, the most appropriate love story, the most appropriate hero.

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An assembly of 236 incited up at the 1,107-seat motion picture yesterday about normal for a weekday at this time of year. Almost each Sunday and Bank Holiday it plays to a full house.

DDLJ, that was done for about $1.5 million in 1994, launched the career of the Bollywood luminary Shahrukh Khan, who plays the London-born, Lamborghini-driving favourite Raj Malhotra.

Raj falls in love with Simran Singh played by the Indian singer Kajol Devgan a doe-eyed beauty who lives with her family in a suburban London semi. But Simrans father has committed her to an organised matrimony in India. Raj forsakes his seducer ways, follows her to Punjab where the matrimony is to take place and ... well, you can probably theory the rest.

The film-makers hold that the interest lies in the alloy of normal values (Raj refuses to run away but the accede of Simrans father) with the work of art of intemperate Western lifestyles.

It was the initial movie that authorised Indian audiences to brand with the lives of Indians abroad, pronounced Avtar Panesar, vice-president for general operations at Yash Raj Films, the prolongation college of music at the back of the hit. It proposed a total new epoch in Indian storytelling.

So expansive are sheet sales that Praveen Rane, the motion picture manager, sees no reason because DDLJ should not run for an additional fifteen years.

He acknowledges that the attractions are not quite cinematic. For fifteen rupees (22p) you get 3 hours of party and air conditioning. In this city, thats unbeatable.

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